D&AD- DESIGN BRIDGE

The Challenge
• Create a new-to-world, accessible, mass-market beauty brand that breaks established category codes.
• Your brand should be a response to some of the issues with which modern, post-demographic consumers identify: gender stereotypes, healthy body image, environmental concerns, or any other issues you feel are relevant to users of beauty products today.
Response
The answer to tackling so many issues in the beauty product industry came down to taking pride in who you are and what you stand for!

The name ‘Pride’, inspired by the LGBT movement and its views on taking pride in who you are is what the brand is all about. It’s more than just a name, it’s a platform to communicate any burning issues the brand takes pride in.

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